As someone who has long been a critic of Web 2.0 (whatever that is) and brave new world of web shiny, almost nothing surprises me that’s done in the name of social or new media (whatever that is).

For a generation(s) that is allegedly very media savvy (I’m not completely sure what generation this media savvy generation is, for the sake of argument, let’s say it begins with Gen Y) I’m often underwhelmed with the assumption of media savy-ness when I spot the corporate junk and spam that is being slopped as new media.

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