Austin and Texas Google Trends


austin texas google trends

Texas News Search – Past 7 Days

All Catagories

Arts and Entertainment

Computers and Electronics

Hobbies and Leasure

Law and Government

News

Shopping

Sports

Austin News Search – Past 30 Days

All Catagories

Sports

Austin Web Search – Past 30 Days

All Catagories

Arts and Entertainment

Books and Literature

Food and Drink

Games

Hobbies and Leasure

Home and Leasure

Law and Government

News

People and Society

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Shopping

Sports

Travel

Old School Radio Prep One Sheet


Back in my morning show radio days, I used to make a one-sheet of all the random and varied stuff I needed to be aware of before I hit the air. I’d chop up the newspaper and tape the important stories of the day together on a piece of blank paper. But the most useful thing I came up with was a prep one-sheet. Essentially a grid with the stuff I needed to be aware of for the day. I made copies of these grid pages and would note the “stuff” i needed to know in categories on the grid. It was, needless to say, very handy. Sure, we’ve got computers and ipads and digital devices up the wazoo today, but having a simple dead tree one-sheet in front of your face is handy as sh*t. Here’s an example of one:


Prep Sheet Example

Of course the grids could be renamed to any damn thing you want. The concept is obvious. But it’s amazing just how many radio folks have never thought of this simple idea. So, instead of endlessly shuffling through pages, web sites and googling… make yourself a radio prep one-sheet. Or if you’re Word challenged, steal this one.


Blank Prep Sheet Docx

 

Using Google Trends to Mine Radio Topics


Google Trends can come in handy to get a quick overview of some of the hot button and/or most popular top of mind trends in your market, state or nationwide. Is this going to replace digging through the news media and just plain old paying attention to what ever the hell people are talking about around you (the best source for topics, by the way). Anyway, lets run through the basics of Google Trends.

First of all…. head over to Google Trends Explore:  http://www.google.com/trends/explore

The splash page will present you with a generic world view trend.

Google Trends

The first drop-down you should select is the date range. I’m going to choose 30 days, but you could choose 7 if you like, the shortest range Trends allows. However, you will see more results with 30 days selected, especially if you narrow your search down to cities as opposed to states. I’m also going to narrow down my trend criteria to select the State of Texas, News Search (as opposed to web search, just to narrow it down a bit more) and then select categories from the drop down to see the trends. And away we go….

(just for the record, the trends below are not static, they will be updated by Google in real time, so the trends I point out in the post will undoubtedly have changed from the time this has been posted until you read it. However, I believe that the underlying concepts pointed out will hold true)

I think that the “rising” trends will serve our purposes better than the “top” trends, as they often reflect a more defined and certainly more hot button trends. This isn’t always the case, so pay attention to both. The bottom line here is, Google Trends is not a magic topic finder, but it is certainly a good way to see what a the real buzz topics are in the market so you can create a killer topic, or at the very least, just know what the hell people are talking and thinking about.

So here is the generic rising searches for the state of Texas in the last 30 days. Wow. What the hell does this tell us? Well more people are trending on Reese Witherspoon, Mayweather, the draft and Jodi Arias than they are Obama, the IRS or gun control.

Let’s dig further, let’s cut that back from 30 to 7 days.

The IRS finally makes its debut, trending up 120 percent. But it’s getting pounced by Angelina Jolie’s boobiegate and powerball results. How about just Arts and Entertainment trends?

Jolie tops the list again. Let’s try something a bit meatier. This time Let’s tick News and go back to 30 days.

The Bush Library tops the list as a breakout winner. But that’s about as “hard” as the news gets. The other top trenders: gwyneth paltrow, jennifer lopez, reese witherspoon, rob kardashian, sarah palin and pakistan.

Let’s see what’s trending in that category just in Houston:

Witherspoon and Kardashian again.

Alright, let’s go for some political meat. This time the related terms return seems to be more useful that the trending.

Let’s try finance. The IRS rears its ugly head twice.

Needless to say, you can spend hours doing this. It’s not a magical formula for creating a killer radio topic (that’s done via hard work and years behind a mic), but it can be a useful tool for realizing what is truly top of mind, what’s worth spending your time researching and trends that have the widest appeal. Google Trends should be in your radio prep tool chest, even if it’s just going to be used as a reality check against spending hours prepping a lousy topic.

 

 

Why Hasn’t Anyone Offered Charles Ramsey an On-Air Gig?


This guy has personality in spades. Of course, it has now come out that he does have a rap sheet (record as in criminal not record as in rapper). But when has this ever been a hinderance to a radio personality? Besides, it would undoubtedly make him even more controversial and make Ramsey more compelling to listen to. Ohio radio PD’s… You’re dropping the ball here. At least get the publicity for offering him a gig. I can’t believe a CHR or Urban station in Cleveland hasn’t jumped on this one.

Does Charles Ramsey have the personality to be at least a temporary radio star? Watch the vid and you decide.

 

**Update**

Someone was thinking, and it wasn’t radio…

Charles Ramsey, who helped free Cleveland kidnap victims, gets burgers for lifeMore than a dozen Northeast Ohio restaurants have pledged an offer of a burger anytime Ramsey wants to stop by and dig in.

McDonald’s gives Charles Ramsey free food for a year

**Further Update**

Too little too late for radio again…